1. White-Hat SEO
When you hear someone say white-hat SEO, that means the SEO practices that are in line with the terms and conditions of the major search engines, including Google. White-hat SEO improves your search engine ranking on the SERPs while regulating the integrity of your website with the search engine’s terms of service.
White-hat SEO practices are the best way to create a successful website. Here are a few white-SEO practices that you must follow strictly:
Use keyword-rich, descriptive meta-tags
Provide quality services and content to the website’s visitors
Make your website easy to navigate