Technical SEO

 

6. Technical SEO

Technical SEO involves making website optimizations that help search engines crawl and index a website more easily, thereby improving its search engine ranking. This includes tasks such as optimizing site load time, ensuring that robot.txt files are properly configured, and setting up redirects correctly. The goal of technical SEO is to make a website more accessible and user-friendly for both search engines and website visitors.

Site Load Time

Site load time optimization involves improving website speed and performance to provide a better user experience and achieve higher search engine rankings.

Mobile-Friendliness

Mobile-friendliness refers to the design and functionality of a website that is optimized for viewing on mobile devices such as smartphones and tablets. It ensures that the website is responsive to different screen sizes, loads quickly, and is easy to navigate on mobile devices.

Crawl Error Identification

Crawl error identification is the process of finding and resolving errors that prevent search engines from accessing website content. These errors can include broken links, missing pages, and other issues that can negatively impact search engine visibility. By fixing crawl errors, website owners can improve their website's search engine rankings and overall visibility.

Keyword Cannibalization Audit

A keyword cannibalization audit is a process of identifying and fixing instances where multiple pages on a website are competing for the same or similar keywords, which can result in a dilution of search engine visibility and a decrease in overall organic performance.

Duplicate Content Audit

A duplicate content audit involves identifying and fixing instances of duplicate content on a website that can negatively impact search engine rankings.

Site Structure

Site structure refers to the process of creating a clear and organized website structure that makes it easy for users and search engines to navigate and understand website content. A clear site structure can also improve user experience by making it easier for visitors to find the information they are looking for.